What is a good Klout score? The truth is that you shouldn’t care.


For whatever reason, people have been asking us what a good Klout score is. In 2017. Until receiving these emails, we thought the platform had shut down. Sitting in disbelief, we did a search on Google Trends. Klout had its highest point in 2012 and has been slowly dwindling off into irrelevancy. We don't know where they failed to keep up their growth nor does it matter. On top of the platform itself dying off, we’ll outline 3 reasons why Klout score has no value whatsoever.

People don't care or even know about Klout score.

Top marketers and growth hackers know exactly what Klout is. They don't care about it. It has no bearing on their marketing efforts or results. Social media analysts don't care about Klout. Why? Very few people know what Klout is. They don't even know what a Klout score is.

We'll give Klout some credit though. They had an ambitious vision to create a standardized measurement of how influential someone is on social media. Back in 2012, it was a hot topic across all marketing blogs and influencers.

Even back in Klout's prime, it wasn't a well-recognized name. The average internet user had never even heard of it. They didn't hit mass scale. Klout score in 2017 matters even less. The small portion of the internet that used Klout is smaller than it's ever been.

Klout doesn't accurately represent your influence on social media.

Klout values quantity over quality. That's all you really need to know. Whether you post daily on every social network or only post a couple times, Your Klout score will improve, regardless of engagement. Klout score calculation doesn't factor in the quality of engagement either. Warren Buffett has a Klout score of 32. That's bullshit. Buffett's tweets often become trending headlines and global discussions. For comparison, the average spambot on Twitter has a Klout score of 25.

Klout says the average score is 40 and if you're 63+, you're in the top 5% of users. Anyone who posts multiple times a day on social media can easily reach 63+. Anyone. Would you consider an average high school student as one of the top 5% most influential people on social media? Fuck no. Warren Buffett is less influential than spambots? Nah, #KloutLogic.

Growth hacking Klout score requires no effort. Easy as pie.

It’s simple, but it has one condition: You abuse automation tools for social media posts. If you want to boost your Klout score for whatever reason, here's a short list of tactics:

  1. Less is More: Disconnect social networks you're less active on. Quantity of posts over quality, remember? It’s possible to hit 60+ with just a Twitter account.

  2. Twitter: Schedule 1 tweet every 30 minutes. Klout increases the value of Twitter for every 1,000 followers you have and caps out at 10,000 followers.

  3. Facebook: End every post with a CTA for likes. 75+ likes has huge weight in Klout score. Comments from users with high Klout scores have massive value too. Find your high Klout score friends (if you have any), tag them in posts and get them engaged in conversations.

  4. Instagram: Seems to be the most 'fair' network for Klout score. Share a post every 4-6 hours and add a list of 30 hashtags along with it. Include 3-5 immensely popular hashtags and you'll get enough likes from bots to increase Klout score.

The Takeaway: You shouldn't care about your Klout score whatsoever. What's a good Klout score? Who cares? No one, that's who. Klout will inevitably die off and you shouldn't waste your time on it. They didn't achieve their ambitious goal of becoming the standard in measuring social influence. We think they lost their original vision at some point. The evidence is in how they value quantity of posts over quality. Klout scores: don't bother.

Chris Tweten